Shakespeare & Webster

One of Gensler's clients—a new real estate developer—was looking to create a branding system that could apply to their individual properties as well as to their overall brand as a developer. Shakespeare & Webster was their initial property and served as inspiration for the new brand system.

My role:

Based on the idea of a property’s cross streets, led the creative direction and design of the ampersand mark—and subsequent visual guidelines. The ampersand captured the “corner of…” notion and became a dynamic graphic element throughout communications.