Motto brand launch
Aspen Dental wanted to create a new, clear aligner direct-to-consumer brand. With the audience skewing slightly older than other aligner brands, we created Motto—"the smarter way to your perfect smile”.
My role:
Led the agency in direction of the naming, brand strategy and design system, as well as launch materials and promotions. This included email communications, packaging, a digital sales tool, the retail design and patient education print materials.
Also helped lead our ad agency’s launch campaign, which included a 30-second local TV spot, social campaign, radio advertisements and promotional activations.
