Cargill brand

Cargill, the world’s largest, privately held commodities company, needed a new brand strategy and global visual system. Then, the new brand needed to be rolled-out globally to their internal and external audience.

My role:
Creative direction for the development of the global brand guidelines, video guidelines, illustration style, packaging guidelines, agency look book and corporate environments. Hosted webinars around the world to provide education on the new brand design.

Led the design for the rollout of the brand. This included art direction of global photoshoots, print and online advertising, print and digital environmental branding, OOH and the creation of B2B product videos.