Ficalora brand

MLF is a manufacturer of high-end, custom lighting for many well-known designer brands within the interior design trade. They came to Gensler with the desire to create their own direct-to-consumer lighting brand and distinctive product line.

My role:
Partnering with Gensler’s product design team, who would lead the design of the new line, I led the naming, strategy and brand design to express the newly created company—Ficalora.